Werden ungewünschte Links mithilfe von Googles Disavow-Tool abgewertet, kappt das alle bestehenden Verbindungen zwischen den Webseiten, die mit dem Link zusammenhängen.
Beziehungen zwischen Webseiten wertet Google hauptsächlich auf Basis von Links – entfällt diese Verbindung, liefert das ein klares Signal an Google.
Nach dem Abwerten werden auch nicht verlinkte Beziehungen zwischen den betreffenden Websites (wie zum Beispiel Nennungen des Namens) nicht mehr gewertet. Das Google Disavow-Tool ist damit eine recht sichere Möglichkeit, sich von ungewünschten Websites zu distanzieren.
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